TOY debut album out today PLUS free Rough Trade instore tonight…

It’s the moment you’ve all been waiting for… TOY’s eponymous debut album — heralded by Mojo as ‘British Alt Rock’s finest debut of 2012′ — is officially out today and to celebrate, the band are playing a special instore at Rough Trade East this evening.

To guarantee your place, simply buy the album from Rough Trade today (comes with free bonus 6 track ‘TOY — Live at the BBC’ CD including non-album tracks) and you will receive your free wristband promising tasty free entry to the gig.

If you’ve not yet had a chance to preview the record, it’s streaming for free over on the TOY website and as well as Rough Trade, is also available to buy from the following stores:

iTunes || Amazon || Play.com || Action Records || Rise Bristol || Recordstore (with exclusive album and T shirt bundles) || Resident || Piccadilly || Reflex || Chemical || Norman Records || Truck || Jumbo || Juno || Drift

We’ll see you down the front!

“This debut is all creepy, crawly kinds of fun, and we already want more…. It’s a record to obsess over from the off.” BBC

“Their self-titled debut album is psychedelia luridly reimagined for the 2010’s, complete with Krautrock’s hypnotic “motoric” beats, duelling FX’d guitars and the outlandish outpourings of a vintage Korg synthesizer… Once you’ve penetrated the noisy exterior, there lurks within a full hour’s worth of mind-altering, soul-searching, feedback-drenched wondrousness.” Q Magazine

“‘TOY’ is a stunning album … Most bands struggle to reach this level throughout their entire careers let alone on album number one.” The Fly

“Toy is easily a contender for the debut album of the year.” The Four Oh Five

“It took The Horrors two albums to get this good” NME

Below: new single ‘Lose My Way’, the second single taken from the album (buy the 7″ here):