Another great week for Temples: their homemade video for debut single ‘Shelter Song’ has just hit over a million views on Youtube (yes a MILLION!), and now ‘Keep In The Dark’ has been chosen as the soundtrack of Strongbow Cider’s latest TV ad. The promo, created by St Luke’s debuts on ITV tonight, during Brazil’s 2014 Fifa World Cup match against Colombia, or if you can’t wait until then you can watch it below.
James Edward Bagshaw / The Saint Laurent Music Project
In other news, we’re excited to say that James is one of the main subjects of YSL creative director Hedi Slimane’s upcoming book, ‘Sonic’, published by Xavier Barral in September 2014. Keep an eye on the brand’s facebook page here for further updates.