Unloved today announce details of their new LP, ‘Polychrome’ due for release on February 24th.

Today the band share the album’s first single, “I did it”, accompanied by a video choreographed by Jack William Parry.

Parry says: “In my head, each song Unloved produce has a very clear movement style and physicality, even if not overtly. There is always a mood that doesn’t need articulating, you just feel it. Like when you feel an atmosphere upon entering a certain space. So, upon first hearing ‘I Did It’, I knew exactly how it should look. 

“Together, Jade & I discussed the films ‘Viva Las Vegas’ (1964, Ann-Margret/Elvis Presley) & ‘Bande à part’ (1964, Jean Luc Godard); both of which use very simple social dancing to enhance the story. The great thing about dance in a social setting is that you are seeing movement being exercised in raw form, and all walks of life being united through it. That’s why it ties perfectly into the track- instinctive and honest ambition; self assertion; dancing with joy but not needing to prove it otherwise.”

Unloved front woman Jade Vincent says of the single:

“Simply put, “I did it” is an affirmation of achievement – and that deserves to be celebrated.  (Yeah, you did it.  She did, she did.)” 


‘Polychrome’ Tracklisting PRE-ORDER ‘POLYCHROME’

Polychrome: painted, printed, or decorated in several colours.

‘Polychrome’ starts with a murmur of percussion and a metallic grind, as if the in-house band on a space station were warming up for the last show of the night. As phased vocals zoom through the heart of the track, “Polychrome” builds and builds to create a swooning hypnosis that’s part Tropicalia, part BBC Radiophonic Workshop and part psilocybin swoosh. Disorientating, strange, compelling, “Polychrome” is the opener and title track of Unloved’s first album of 2023.

Unloved are Jade Vincent, Keefus Ciancia and David Holmes. Formed in California and located in L.A. and Belfast, they have previously released three albums – 2016’s Guilty of Love, 2019’s Heartbreak and 2022’s The Pink Album. Their music has featured heavily in each series of the internationally successful BBC TV series Killing Eve.

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