CHAI SHARES NEW SINGLE, “CHOOSE GO!”

‘CHOOSE GO!’  is the latest track to be released off of their second album, PUNK, (due to be released digitally/on CD on March 15th / and on vinyl May 5th), and with it an brilliant video.

Following the rebellious single, ‘Fashionista,’ and previously released ‘GREAT JOB’. ‘CHOOSE GO!’ is an upbeat anthem to be free to choose whatever it is you want to do, however you want to do it. Directed by previous collaborators – Japan-based creative collective Team Mikansei – the video features vibrant set designs, coordinated costumes, synchronized dance moves, and an eccentric twist on sports.

CHAI say:

 “Cheerleaders, who are usually known for cheering for athletes on the sideline, now become the actual athletes and are shown as baseball players!  It’s the evolution of what is already in existence like sports or cheerleaders to then what would be considered non-existent or fantasy like cheerleaders turned into baseball players and barbies tossed instead of footballs by football players, which makes this music video so cool!  CHOOSE GO! CHOOSE FREEDOM!”

PUNK follows their debut album, PINK. If PINK was a plastic, hyper-bright introduction, then PUNK is a deeper, more impactful graduation. It’s the movement from vivid orange to radiating red.

WATCH ‘CHOOSE GO!’ HERE: