The Orielles have a new video for their current single ‘Sugar Tastes Like Salt.’ Filmed and edited by Josh Bentley, Cool Hunting had the premiere:

Less than a month ago, Halifax, UK trio The Orielles released an epic, dizzying eight minutes of twisting rock music known as “Sugar Tastes Like Salt.” It was the band’s first single since signing with Heavenly Recordings, and to call the song ambitious is an understatement. It’s a joyride invoking various decades worth of rock genres that delivers refreshing force. When vocals strike one minute in, the guitar, bass and drums have already captured listeners wholeheartedly. Today, The Orielles—composed of sisters Sidonie B and Esmé Dee Hand-Halford and their friend Henry Carlyle Wade—have dropped a music video for the song that’s more or less a short film satirizing late-night TV. Only it devolves into several nightmarish and outlandish scenarios—and ultimately, a tour de force surrealist staging of the song.

Lead vocalist Esme Dee Hand-Halford talks about the concept for the video:

“We came up with this idea, that all of our visuals should kind of exist within the same universe,” Esme explains, “Therefore certain segments of the video give away hints about other Orielles stuff, kind of like a subliminal interaction between us and the viewers through the medium of the video. Making the full story came fairly easy once we had all agreed on the general concept.” Cinematic influences then took hold. “We aimed to mix the weirdness of David Lynch with the outrageous and aesthetic elements of violence and gore within Tarantino’s films—as well as making a bit of a commentary on society through the absurdist nature of some sections, in the style of Roy Andersson,” she says. There are plenty of costume changes and scenes within scenes, hedonism meets a staunch social critique, and all the while, the track eviscerates listeners with jagged instrumentalism and dark dance beats.

“An eight-minute banger with the kind of experimental ambition that should prick up even the most discerning of ears.”

– DIY Magazine

“It’s the sassiest, darkest and dare we say, best thing they’ve ever released, honing in on their alliance with Manchester and it’s rich, musical history, by giving way to Happy Monday’s dancier, Hacienda-indebted guitar style and A Certain Ratio’s deadpan groove.”

–So Young Magazine

“An 8-minute Gang of Four-style lick driven by an old disco beat which turns into something all together more feral.”
– Loud & Quiet

“Clocking in at eight-minutes long it’s a seriously impressive blast of expansive, swooning psychedelic pop that jerks between lysergic garage-rock tendencies and frenzied disco beats driven by Can-esque percussion, scuzzy guitars and sublime vocals.”

– Gigwise